About
Highly accomplished Social Media and Digital Marketing Specialist with 8+ years of experience driving significant engagement and lead generation through data-driven campaigns. Expertly leverages Meta, Google, and LinkedIn certifications to optimize paid social advertising, content strategy, and analytics, boosting brand awareness, traffic, ROAS, and ROI. Proven ability to translate complex insights into strategic initiatives that deliver measurable business outcomes.
Work
Gabvic Korah Services Ltd
|Social Media Coordinator / Marketer
Calabar, Cross River State, Nigeria
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Summary
Led comprehensive social media and digital marketing initiatives for clients, driving engagement, lead generation, and brand growth through strategic campaigns.
Highlights
Spearheaded multi-platform social media campaigns across Facebook, Instagram, and LinkedIn, achieving 25% follower growth and a 35% increase in engagement within six months.
Managed paid advertising budgets exceeding $5,000/month, successfully generating over 1,200 qualified leads and delivering a 4x Return on Investment (ROI).
Optimized ad targeting strategies through audience segmentation, competitor analysis, and social listening, resulting in a 20% reduction in Cost Per Click (CPC).
Implemented A/B testing for diverse creatives and ad copy, significantly improving Click-Through Rate (CTR) from 1.2% to 2.5%.
Collaborated effectively with design and content teams to produce high-performing visuals and compelling copy, boosting organic reach by 50%.
Monitored key performance indicators (KPIs) and analytics, producing actionable reports that informed strategic decisions for continuous campaign optimization.
Gabson Soho Services Ltd
|Social Media Coordinator
Calabar, Cross River State, Nigeria
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Summary
Coordinated digital content and community engagement strategies to enhance brand presence and audience interaction for various clients.
Highlights
Coordinated content scheduling for over 200 posts per month, ensuring consistent brand messaging and voice across multiple social media platforms.
Conducted in-depth competitor research and audience insights, directly contributing to a 15% increase in engagement across key campaigns.
Generated detailed performance reports and analytics, empowering senior marketers to make data-driven decisions for both paid and organic strategies.
Supported content creation and actively managed community engagement initiatives, significantly strengthening brand presence and fostering audience interaction.
Education
University of Calabar
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Bachelor's Degree
Sociology (hons)
Languages
English
Yoruba
Certificates
Meta Certified Digital Marketing Associate
Issued By
Meta
YouTube Music Certification
Issued By
YouTube
YouTube Music Rights Management Certification
Issued By
YouTube
IBM Digital Marketing and Growth Hacking with GenAI Professional Certificate
Issued By
IBM
Accelerate Your Digital Marketing Career with Generative AI
Issued By
Coursera
Google Digital Marketing & E-commerce Professional Certificate (v.2)
Issued By
Coursera
Meta Social Media Marketing Professional Certificate
Issued By
Coursera
CVS Health Call Center Customer Service Professional Certificate
Issued By
Coursera
Johns Hopkins Medical Office Manager Professional Certificate
Issued By
Coursera
Professional Soft Skills Learning Pathway
Issued By
LinkedIn Learning
LinkedIn Certified Marketing Insider
Issued By
LinkedIn Marketing Lab
Skills
Social Media Strategy & Management
Social Media Strategy, Social Media Management, Campaign Planning, Campaign Execution.
Paid Social Advertising
Meta Ads, LinkedIn Ads, Digital Advertising, Ad Targeting, Conversion Optimization.
Content Creation & Copywriting
Content Strategy, Copywriting, Visuals, Brand Messaging.
Social Media Analytics & Reporting
KPI Monitoring, Performance Reports, Google Analytics, Data-Driven Decisions.
Community Management & Engagement
Audience Interaction, Brand Presence.
Audience Research & Segmentation
Competitor Analysis, Social Listening.
A/B Testing & Conversion Optimization
CTR Improvement, CPC Reduction.
Search Engine Optimization (SEO)
SEO, Hashtags, Trend-Driven Content.
Digital Marketing
Online Marketing, Growth Hacking.
E-commerce
Managing Online Stores.
Email Marketing
Social Media Marketing
Google Analytics
Hootsuite
Buffer
Canva
Meta Ads Manager
Semrush
Google Search Console
Ahrefs
LinkedIn Campaign Manager Professional
Written and Verbal Communication
Persuasive Content, Compelling Content.